2007/04/03

Mobile groups study barcode plan

Ok, I have been rehashing month-old 2D barcode news for a while now, and would like to throw a few other topics into the mix. With all the travelling back and forth between Amsterdam and Tokyo I haven't had much time for blogging, but I plan to update more frequently. But first one last mention of the goings on for mobile barcodes.

Financial Times reported (a month ago ;)) that on 27 February "Leading mobile communications companies" would be meeting to discuss the future of 2D barcodes in the mobile advertising market. One interesting thing mentioned is that DuPont plans to put these codes on all their products shipped worldwide. This will create "internet enabled" physical objects resulting in an "internet of things" according to a quote from Charles Fritz, chairman of Neomedia.

I also found out from the article (I am sure everyone else already knew :P) that there is a Mobile Codes Consortium (or
MC2). I would guess that QR-code is the format of choice (I think I saw one on their web site) since I did not see any references to specific types of barcodes up for consideration in the article. Then again, Neomedia is a member of the consortium. Anyway, interesting to continually see more support for this technology outside of Asia.

1 comment:

dlethe01 said...

Hi,
If you are interested to know more about Qode, please see Mr. Jeff Mould’s blog.
He’s the President and CEO of Announce Mobile.
http://blog.announcemobile.com/

My favorite blog posts:
Why Qode?
http://blog.announcemobile.com/2007/04/17/why-qode/

2D codes…again
http://blog.announcemobile.com/2007/04/19/2d-codesagain/