Augme

Nice community-building marketing idea that may be the gentle introduction to 2D codes the West needs. For me though, the real treat is the "Find a reader for your phone" form. Select your make and model and it will list any known compatible reader software and give you links to download them. It's so easy to find at least one reader for your phone. By promoting the reader apps out there and giving people a fun way to use the codes Augme is educating the public about their use and helping open the door for mobile campaigns and creative applications that make use of 2D bar codes.