Bee Tagg

The Pondering Primate has a nice post about Bee Tagg, one of many 2D codes in the mobile world. Some marketing campaigns that are using of Bee Tagg's codes are referenced as well.
Actually, the Bee Tagg web site has a page with examples of a lot of different code formats. It really seems like 2D barcode technology vendors are paying a lot of attention to the appearance and brand/logo-friendliness.

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